FOR IMMEDIATE RELEASE
SYCAMORE, IL (March 29, 2005) - Marshall Dirks, Director of Marketing and Public Relations for Proven Winners, North America (PW) today announced the company's sponsorship of the National Gardening Association's (NGA) National Garden Month™, April 2005. National Garden Month is an annual event that promotes the benefits of gardening to individuals, communities, and businesses. PW is one of five premier sponsors.
This year's theme, "Give a Garden -- Add Beauty to Life," is one Dirks says PW is especially pleased to support. "Inviting people to plant a container garden and give it to someone else represents everything that is great about gardening and gardeners." According to Dirks, container gardening's popularity is the result of advances in horticulture during the past two decades. There may be nothing new about growing plants in pots. However, a great deal is new about plants. "They specifically breed all PW varieties for use in containers. They are more compact, more tolerant of extremes in temperature, and more vigorous than other plants. The flowering plants also produce blooms for longer periods and flower colors are more intense."
Dirks believes NGA's emphasis on container gardens illustrates the new, more inclusive attitude groups like NGA and PW seek to promote. "In the past, gardening was an activity that required a large yard and lots of work. In fact, with a pot, a few plants, soil, light, and water anyone can be a gardener." This less traditional view is the result of changes within our society. "Gardening has always been a mirror that reflects how people work and live," he points out. "One hundred years ago the only way most people could afford fresh fruits and vegetables was to grow them. Almost everyone had a garden." They also had more time. "Work, school, sports, dance lessons, band practice - for most families leisure time is a luxury. Container gardens provide many of the same benefits as traditional beds and borders but without the digging, weeding, and other time-consuming chores."
PW is also supporting National Garden Month because the event raises awareness of contributions made by gardeners within their community. "Every town has at least one gardener or gardening organization that helps make life a little better for everyone else. The neighbor who brings flowers to nursing home residents; the club that has a plant sale to raise money for the local humane society - the NGA believes these people deserve recognition and so do we," says Dirks." "National Garden Month is National Gardening Association's vehicle to raise public awareness by bringing together non-profit organizations and corporations that embrace plant-based education as a tool to better every aspect of our lives," says Mike Metallo, President, NGA.
For more information about Proven Winners plants visit www.provenwinners.com or call their toll-free number 877-865-5818. Information about the goals and activities of the National Gardening Association is available online at www.garden.org.
The National Gardening Association, founded in 1973, is a national nonprofit leader in plant-based education. Our mission is to promote gardening as a means to renew and sustain the essential connection among people, plants, and the environment. To fulfill this mission, we offer publications and programs focused on five core areas: education, health and wellness, environmental stewardship, community development, and home gardening. For more information, visit www.garden.org.