Lawn & Garden Market Research Services

The National Gardening Association is a well-known and widely recognized authority on the consumer lawn and garden market in the U.S. We have provided market research services to companies in the lawn and garden business for more than 25 years. During this time we have conducted numerous research studies for the leading companies in our industry that have helped them develop their business, make better informed decisions, and become more profitable. Having worked in this industry for many years we know both the consumer and the market intimately and use a variety of market research approaches to produce results that are accurate, complete, and actionable. Our services include research design, survey development, data collection, tabulation of results, analysis, and presentation of findings. We regularly conduct both quantitative and qualitative research studies including: National Gardening Survey Research, Industry Studies, Association Surveys, On-Line Research, Telephone Surveys, and Focus Groups.

As competition for sales in the consumer lawn and garden market continue to become greater every year, the role of market research to help companies maintain and increase sales and their market share has become more important. Our research has helped companies improve their advertising, sales presentations, brand awareness, positioning, product development, strategic planning, investor relations, mail-order catalogs, web-sites, and more. Here are some examples of the types of market research we conduct:

  • Brand Awareness and Equity
  • Customer Satisfaction
  • Competition Research
  • New Product Development
  • Rating of Product Features/Benefits
  • Market Segmentation
  • Consumer Motivation
  • Consumer Behavior
  • Gardening Practices
  • Market Size and Composition
  • Price Testing
  • Category Reviews
  • Purchasing by Retail Channel
  • Internet Use
  • Catalog Purchasing
  • Likelihood of Purchase
  • Identify and Define Marketing Opportunities

Please contact Bruce Butterfield at 800-538-7476, ext. 113 or e-mail

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