Annie's Homegrown, KIWI Magazine, and the National Gardening Association Join Hands to Benefit Schoolchildren through Gardening

Rose Getch
National Gardening Association
(800) 538-7476, ext. 129

Aimee Sands
Annie's Homegrown
(707) 254-3700, ext. 103

South Burlington, VT (July 17, 2008) - This back-to-school season, Annie's and KIWI? Magazine are partnering to "Plant the Seeds for Learning" with a $35,000 donation to the National Gardening Association's Adopt a School Garden? Program.

Schools across the country are invited to collect Annie's box-tops for a chance to win one of 100 Organic Gardening Kits, which contain all the supplies a school needs to start a small garden, including a raised garden bed, compost bin, gardening tools, and seeds. Consumers get a treat as well - Annie's is offering a free one-year subscription to KIWI magazine with the purchase of any Annie's product.

"Annie's has long believed that gardens are vibrant places where students can connect with nature and gain a better understanding of where their food comes from," said John Foraker, CEO of Annie's Homegrown. "That's why we're proud to partner with the National Gardening Association and help spread the joy of gardening to students nationwide."

Complete details, rules, and regulations for the promotions, which run August 1 - October 31, 2008, will be available at in late July.

About Annie's Homegrown
Napa, Calif.-based Annie's Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie's has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation's leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Annie's, Inc., a family of natural and organic brands that also includes Annie's Naturals and Fantastic World Foods. Annie's Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit

About Kiwi Magazine
Kiwi Magazine is a healthy, family living magazine, published by May Media Group, LLC. Its bi-monthly issues are distributed nationally, on newsstand and to consumers' homes. May Media Group, LLC is based out of New York City. For more information on Kiwi, visit

About the National Gardening Association
Founded in 1973, the National Gardening Association is a national nonprofit leader in plant-based education, respected for its award-winning Web sites and newsletters, grants and curricula for youth gardens, and research for the lawn and garden industry. NGA's mission is to advance the personal, community, and educational benefits of gardening by supporting gardeners and teachers with information and resources. To learn more, please visit and For more information on the Adopt a School Garden? program, visit

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