2011 "Farm to School Project" Grant Program

Vlasic Media Contact: Kristy Kennedy

NGA Media Contact: Mike Metallo

Pinnacle Foods-Owned Farmers Garden™ by Vlasic® Partners with National Gardening Association for Farm to School Project Grant Program

$50,000 Donation Helps Build and Maintain 35 Gardens in Urban Schools Across the U.S.

MOUNTAIN LAKES, N.J. (October 3rd, 2011) _ Farmers Garden™ by Vlasic® pickles, a Pinnacle Foods Group LLC brand, is partnering with the National Gardening Association (NGA) for its 2011 Farm to School Project, a grant program created to bring green to schoolyards in urban areas.

Thirty-five schools around the United States that participated in the school garden registry received a Farmers Garden™ by Vlasic® Farm to School Project Kit valued at $1,100 that equips them with all the resources and tools students need to plant and cultivate their new school garden for years to come, including: tiered light garden for starting seeds, seed starting kit, plant beds, tool kits, composter, kids gloves, nutrition books, and more. Winners will be officially announced November 1st, 2011.

Children at the awarded schools will have the opportunity to harvest and maintain a fresh fruit and vegetable garden, and learn the importance of produce through hands-on experience at their very own edible classroom. The Farm to School Project also helps engage childrens imaginations, spark their creative forces, and teach them how to keep a healthy and balanced diet.

The partnership with NGA, a nonprofit leader in plant-based education for more than 35 years, underscores Farmers Garden by Vlasics commitment to honest ingredients, and support of the farm to table lifestyle.

The National Gardening promotes home, school and community gardening as a means to renew and sustain the essential connections between people, plants and the environment. To learn more about the NGAs school gardening initiatives, visit www.kidsgardening.org.

Farmers Garden™ by Vlasic®, a new line of farm fresh, artisanal pickles available in supermarkets produce section across the country, is inspired by the homemade tradition of the brands pioneering founder, Joseph Vlasic. The Farmers Garden recipe uses fresh ingredients that are free of preservatives and artificial coloring. Each jar is hand-packed with extra large U.S. grown cucumbers marinated in a special brine, and paired with garlic, carrots, peppers, herbs and spices. Farmers Garden by Vlasic is available in two flavors and three varieties: Kosher Dill Spear and Kosher Dill Halves and Zesty Garlic Halves. For more information or to read the latest blog post, visit www.farmersgardenbyvlasic.com.

For more opportunities sign your program up for the School Garden Registry at www.kidsgardening.org today!

Farmers Garden™ by Vlasic® is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworths® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steam fresh®, C&W®, McKenzies®, and Fresh like® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamps® and Mrs. Pauls® seafood, Lenders® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tims Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husmans® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

About National Gardening Association
About the National Gardening Association Founded in 1973, National Gardening Association (NGA) is a national nonprofit leader in plant-based education, respected for its award-winning, information-rich websites and newsletters; grants, curricula, and resources for youth gardens; and research for the lawn and garden industry. NGAs mission is to promote home, school, and community gardening as a means to renew and sustain the essential connection between people, plants, and the environment. To learn more about gardening with children, please visit www.kidsgardening.org

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