Answer: Gynura is the botanical name for your Purple Velvet Plant. There are two types of Velvet Plant, G. sarmentosa is the trailing type and G. aurantiaca is upright. Both have leaves covered with purple hairs.
Exposure to full sun or high light causes formation of the
maximum amount of purple hairs. Keep the soil evenly
moist and fertilize weekly with any house plant
fertilizer. Ideal temperatures are 60 degrees at night
and 65 to 70 degrees during the day. Young plants are
pinched to keep them compact. The tips of long branches
may be cut off and stuck in the soil. These will root and
thicken in the plant.
I can find only one picture of the plant on the internet:
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