Answer: Euphorbia pulcherrima is the botanical name of your shrubby poinsettia. It's naturally leggy when grown outdoors, but you can control its growth habit by thinning the branches in the summer months so it will develop new growth in the center of the plant. Cut back at 2-month intervals to help the plant fill in and develop flowering stems. To promote red color, feed every 2 weeks with a high-nitrogen fertilizer as soon as color begins to show.
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