Answer: Seedling-grown coneflowers may show a variation in color, while the named varieties would be more consistent. Perhaps you purchased one of these instead of the more typical "Bravado" or "Magnus" that you might have had before. There are also different types of coneflowers other than Echinacea pupurea, some of which are tall, slim, and very pale. A long as the plants are healthy, there isn't too much you can do about flower color.
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