Answer: It's natural for spent bracts to dry up and fall off after they've bloomed for a while. New shoots will continue to develop throughout the summer and colorful new bracts will appear throughout the growing season. Your bougainvillea sounds as though it's planted in the right place, but you may be overwatering a bit. Try soaking the soil around the plant just once each week rather than watering every other day. Deep soaking will encourage deep rooting which will help your bougainvillea cope with hot or dry weather. Good luck with your bougainvillea!
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