Answer: I wonder if the seeds are fresh? Grass seed normally sprouts in 7-10 days. It doesn't sound as though the germinating seeds are rooting - did you scratch the soil with a rake to roughen it up before broadcasting your seeds? I don't think it's too late in the season to reseed. Grass seed is relatively inexpensive. I'd suggest purchasing fresh seed, raking the bare spots to roughen up the soil, broadcasting the seed, covering it with peat moss and keeping it watered. It should germinate and grow within 10 days. Keep it well watered while it is getting established and you should have a lush, green lawn.
Best wishes with your landscape!
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