Answer: Heathers can bloom several times a year if the growing conditions are right. Now that the flowers are spent, give your plant a haircut, pruning just below where the flower spike begins. This will promote new growth and the heather should bloom again in 3-4 months. Heathers thrive outdoors in full sunshine, in average, well draining soil. Give your plant lots of bright light and water when the top inch of soil seems dry.
Best wishes with your heather!
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