Answer: Now that the bloom is fading, it's time to cut it off. Take a sharp knife or a pair of your favorite pruning shears and cut off the bloom spike as far down as you can. You may not have any color but you can keep growing your bromeliad plant.
You can keep growing your plant just as you have in the past. If you have a Guzmania or Vriesea, it's probably a good time to give the leaves a cleaning with some clean water and a soft cloth.
The plant over time will begin to put out new plants or what we call "pups" from the base. These pups should remain on the parent plant until they reach a approximately 1/2 to 3/4 the size of the parent.
The plant will never bloom again from the original plant. The new "pups" will grow up and they can flower if given enough care and light.
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