Answer: The Primrose (Primula) is a diverse group of plants which are most frequently propagated by division. I suspect that your "sticks" are actually divisions which should be planted, root side down, in fairly rich, acid soil in a shaded area, and watered well. Once they have rooted and established themselves, they require little care. They will need dividing every 2-3 years. If they are left too long, and not divided, they will quit blooming. The primrose likes cool temperatures and blooms best in late winter or early spring.
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