Answer: The leaf coloration leads me to believe you are overwatering your bromeliad. Here are some general care instructions:
WHEN FLOWERING - Feed with a 20-20-20 fertilizer once a month. Do not let the soil dry out; evenly moist is the ideal state. Water the soil only. If you fill the cup and let it flow over into the soil, this water must be changed every 2 days. Conditions vary in each household or office, check by lifting the plant daily. The pot should feel heavy versus the rest of the plant. Water should not be dripping from the bottom, nor should it be sitting in an enclosed container holding water. The holes in the bottom of the pot are for good drainage. If the plant seems to lose its luster, you can always mist it with the same rate of fertilizer (only the plant ? not the flower).
WHEN FINISHED FLOWERING ? Cut the stem off inside the cup. Bromeliads flower once in a lifetime. After the blooming cycle, the mother plant will have offspring sprouting from the base which, at the proper time, will bloom. The feeding in this period is stronger. Use the same fertilizer at the same strength but with every watering.
FLOWERING - Bromeliads can be forced to flower after one year of growth. Drop a small slice of tomato, apple, or any fruit into the cup. The decomposition of this fruit will release ethylene gas and induce the flowering. If the plant is older it will flower with the change of seasons. Feeding in this period is stronger. Use the same fertilizer at the same strength but with every watering. If you lose roots, turn to misting daily for two weeks.
Hope this information helps!
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