I have only seen some of this species sold as an annual in the Midwest and Eastern USA at larger, diverse conventional nurseries or garden centers. It is native to Brazil and a perennial in such tropical climates. As an annual in the North it makes a good pot plant, a bedding plant, or even an indoor plant in a really bright exposure of a building. The red-purple leaved cultivars' common name is Beefstake-Plant or Bloodleaf, or Red Chicken-Gizzard-Plant with the rounded leaves. I'm sure the mother species has all green leaves, and it is a member of the Amaranthus (Pigweed) Family. There are some cultivars with green leaves with yellow veins or red veins. This 'Purple Lady' cultivar has red-purple leaves with red veins and is the most common selection offered in some northern garden centers of the USA. This newer cultivar was probably selected from the older cultivar of 'Brilliantissima.' The red-leaved cultivars like this one need some full sun and moist soil. The plants I found planted in parking lot islands with other annuals probably had their leaves curling from being too dry. It is propagated by cuttings.

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