Rudbeckia fulgida var. fulgida has a smaller bloom size than the popular 'Goldsturm' cultivar, and also a later bloom time, typically from July to October. Like other Rudbeckias, it is an excellent source of nectar, particularly for late season butterflies, and a Monarch Way Station plant. It also has special value to native bees and attracts hoverflies, a beneficial insect that feeds on aphids. Birds are attracted to the seedheads, especially goldfinches.

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