No. Mine in the greenhouse are planted in a variety of ways. Some originate from the ground, because they have big big heavy leaves and wanted to climb, and some are in hanging pots (where they still climb, up wires, over onto other plants etc) They get watered DAILY. Because I have a sprinkler system. BUT it depends on the soil mix you have it in, and also on how hot it is in the growing space. Its between 85-90F in the greenhouse, and our humidity in summer generally runs 85-100% all on its own. Not the average conditions of the average house. I have hoyas that are growing epiphytical under these conditions with no soil....pieces got separated from their mother plants, probably by the pesky squirrel, and left in crevices between the metal frame and the glazing of the wall, rooted, and started growing there.
This are my hoya kerrii, the albo-marginated and the Picta variegated. Both of these plants are basically growing as epiphytes...their stems have been planted in small 4" clay pots for many years, and they have produced adventitious stem roots at intervals that have attached to other things and get watered.
I don;t think once a week for a house grown hoya is too much at all, if the plant is in a well draining soil mix that does not stay wet and heavy under the surface