Some time ago JonnaSudenius posted an article about this on ATP. The article is also on her seed site:
http://seedsite.eu/zaaiinstruc...
The idea intrigued me and I had to give it a try. One week ago, on Jan. 11, I sowed 3 little containers- one of echinacea and two of different begonias. They're under lights with bottom heat. Yesterday I could see 2 sprouts in the echinacea, and today one more is popping. There is no sign of the begonias yet, but even in soil I think they've taken a couple of weeks in the past. I'm hopeful.
I have to say, this was easier than sowing in potting mix- no sterilizing soil or containers, no daily misting... this is an easy process. I don't think I'll use the method for wintersowing, though. I keep that as my "lazy gardener's way to start seeds". I don't want to have to pot up the seedlings. My wintersown babies go right from milk jugs to garden bed.
Karen