There is a reason. If it's not hydroponics as WillC mentioned, the roots of your plant will rot by time, if it's not a hydrophilic plant. Even if you change the water daily, so to ensure better guard against bacteria, they will not last forever. I have read about better results in keeping plants in clay pebbles though, these ones keep the roots hydrated but not soaked and the air supply to the roots is way better as I think of it. I want to try this with some cuttings. The other thing to consider is the flunctuation of temperature of the water. Water cannot be kept in standard temperature without some professional equipment, e.g. aquarium water, etc, it would be cooler at night and gets warmer when the room is heated or gets more sun, depending on many specifics variants (how close is it to sunlight, where is your water jar/pot, etc standing, is it near a heater, is it near an A/C, and so on).
I put a chunk of charcoal in the water when I take cuttings, it helps by keeping it cleaner for longer periods.