Is that earwig poop? Ick!! It's easier to call them pincher bugs. That's what we always called them when I was growing up. That way, I didn't have to think about them being something that would crawl in your ear!
Here is Utah, everyone calls sow bugs, potato bugs. I just call them rolly-poleys. No idea if that is spelled right! In California, we had actual potato bugs, which kind of look like a mutant grasshopper. My Dad is a rather manly man, and I had never seen him be afraid of anything. One time, when I was about 6, he he crawled under the house for something. All of the houses in our neighborhood had a crawl space under the house, and you had to crawl in their on your belly. I heard this scream, and my Dad came flying out of their backwards! I asked if it was a monster, and he said yes, it was a monster potato bug! It scared him half to death when he came face to face with it!
Seriously, those are so much worse than pincher bugs!