I stated "within 12" away", using 12" as the maximum distance. Metal halides are great IF you have the space and can tolerate the heat they emit. In my opinion they aren't useful in small settings or small greenhouses, which I have. I think they are best used in commercial environments. Again this is just my opinion and I am perhaps the last person to ask about metal halides since I have never used them. As far as heating greenhouses with them, they certainly could be used for that but those lights would have to be on all night when the weather turns chilly. I don't think most tropical plants, particularly orchids, would do well with 24 hours of light, for weeks, if not months at a time. Perhaps that 24 hrs. of daylight would benefit growing seedlings.
My LED's are within 6" of my "baby" orchids but are on timers so that they shut down around 10:00 PM. All my tropical plants will be in the dark for a minimum of 8 hrs.