Paul, usually they are named but they can be sold without the name, as is common when you buy cut flowers. Most of the Dutch lilies are bred to be used as cut flowers. These are upfacing lilies that are easier to ship in the bud stage.
Here is Lollypop in the data base here:
Lily (Lilium 'Lollypop')
It is a very common lily. On the other hand, Lipstick is an Australian bred lily that may not even be in the US. I could not find a verifiable photo of it.