Nice patch of snake cotton there...
I transplanted one of mine from the end of the drive into my garden a few years ago...
With a bit of improved soil and a bit of watering... Makes an attractive garden plant... To my way of thinking...
As an annual, the important thing is identifying the seedlings in the spring... And avoiding accidentally uprooting them...
If yer interested, I'll look through my pics and see if I can't find some seedling shots...