Thought I would make a second post for another idea, just to keep them separate and more brief.
I saw some discussion on another swap that the UTC time thing is confusing people. I understand that the swap needs to have one set time across time zones, but couldn't it all be automatically converted to our local time just for display purposes when the page loads. I see it is that way already on other areas of the site, so maybe this is already the plan for the swap portion too? In case others haven't noticed the option to set their time zone in their preferences, maybe have a little icon with a flyout next to the time with a direct link to go to their settings and fix it if necessary?