Sometimes the new lawn seed mixes are called Eco Lawn mixes here.
Instead of monocultures of grass seeds, they include a diversity of low growing plants.
They are also called Alternative lawn seed mixes.
I am removing the traditional lawn here, but have not got to replacing it. So until I get to it, it will be covered with bark chips. Eventually some will be converted back to a more Biodiverse lawn area.
Biodiversity is Mother Nature's plan!