We sell at the local market from time to time. For pricing we try to find that sweet spot between what other growers are selling for and what is being priced at the grocery store.
If we have bushels and bushels of something and we're trying to just move it out, we'll sell it for real cheap. We did that with onions one year and it went well.
Heirloom tomatoes that are in high demand bring a high price and people have no trouble paying whatever we ask for Kellogg's Breakfast tomatoes.