Critter,
The year it died for my might have been a late freeze and at the same time, may have not had any mulch on it. I'm was and am still puzzled about it as you are. I don't know why it died. I haven't gotten around to replacing it, even though it was years ago.
It is worth growing! I don't really know the cultural growing regarding it.
I'll have to check the tread/forum Chelle is talking about!