I'm sure it is a way to show the average person who only has a couple of them or if it is their first one to restrict the amount of water given. The cold has never bothered them at all. I have done this a number of times when I just do not have the time to put them in the sink and I have them for years. How the plants come all depends on which grower the different stores use. I have seen some in moss at some stores but all I have seen where I work have been in a bark orchid mix.