My daughter will absolutely go WILD over deer jerky. She loves it more than chocolate. I can't imagine! My son, wife, and his 4 little ones eat more deer meat than anything else. It's good, very good to me. DH doesn't care for it. I think he got ahold of some that wasn't dressed out right and he says he can always taste the "wild" taste and he doesn't like it. I can't taste it at all.