These are photos taken on different days.
Belle Isle Sentry
Bizarre Behavior 5-28 FFO sun and shade
Bizarre Behavior 5-30 sun and shade
Bizarre Behavior got its name because it does tend to look different from bloom to bloom.
People also tend to post photos they like. Remember that the bloom might not always look like the posted one.
These are both Black Ice. I really like the plant, but it rarely looks like the second photo.
(edited to add last photos)