You sure are right about the price, Alice. Since it has a three year (minimum) storage life, I bought a 16 oz. jar this time around, rather than the 3 oz. size bought originally. Oh, as well as the 1-Napthaleneactic acid it also has Indole-3-butyric acid as its active ingredients. I also (previously) bought a jar of gel powder so that I can mix the gel powder with the diluted rooting hormone. Thus I will use a gelatinous mix when I paint on the de-barked areas. This thick, gelatinous material stays put.