I am not a "power user", only being a one month old ATP user, but the ads don't bother me and in fact i expect them from "free sites", even the "pay sites" have ads all over the place. Most of the time i don't notice them, sometimes something of interest catches my eye and i'll click on it. Now that i am reminded that this generates revenue, i'll probably click on things more often. I don't think ATP members in general expect you to be donating all this time and energy and face it, acorns will only buy so much. I think it is generous of you to think of the members in this way. Maybe the members who use the opt out of ads option will take a one day a month (or so) to turn the ads back on and click a few in appreciation.