Maybe it 8is part of a preemptive plan to neuter any legislation that requires consumer labeling for any food with any GMO content.
First, make sure that "organic" no longer means anything, and that GMOs can be labelled "organic".
Then, they won;t care if labeling laws are passed, because none of the words will mean anything any more.
I think that's a variation on "the big lie". If you can make words meaningless, people can't use them against you.