Advertising and Sponsorships

To view full pricing information on this page, please enter your Advertiser Pass Code below. If you don't have one, please contact us at dave@garden.org.

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In 2015, 49% of all U.S. households participated in lawn and garden activities.* They spent:

  • $2.691 billion on flower gardening
  • $1.973 billion on vegetable gardening
  • $683 million on flower bulbs
We are here to help you reach these consumers. This page explains how.

(* Source: National Gardening Survey, 2016)

With access to around 8 million unique visitors per year, Garden.org is the perfect place to promote your company, increasing your brand awareness and driving direct sales at the largest gathering place of gardeners online. Here at the National Gardening Association, we offer numerous ways for you and your organization to reach out to our audience. Helping gardeners succeed is our primary mission, and we want our sponsoring partners to be successful in their marketing efforts.

By sponsoring the National Gardening Association, you are publicly showing your dedication to the continuation of our mission, and receiving a tremendous marketing value in return.

Sponsorships of Garden.org are all-inclusive and give your company all the benefits of your chosen tier, with no additional costs. Explanation and price/dollar value of each benefit is shown further down this page.

BenefitMemberSilverGoldPlatinum
Run of site banner ads, impressions based on tierNo500K+1 million+2 million+
Your logo and link on Sponsors pageNoYesYesYes
Your company name and link on Sponsors pageYesYesYesYes
Participate in "Where to Buy" plants featureYesYesYesYes
Sponsor unlimited Garden.org contestsYesYesYesYes
Promotion via our social media (Facebook, Twitter, Pinterest, etc) *YesYesYesYes
Weekly newsletter ad (1x per month) (~225K subscribers)NoNoYesYes
Homepage publication of your news items to Garden.orgNoNoYesYes
Newsletter publication of your news items to Garden.orgNoNoYesYes
Audio interview in podcastNoNoYesYes
Your company recognized in the podcastNoNoYesYes
Sponsor year-end photo contestNoNoNoYes
Exclusive once-per-year email to NGA membersNoNoNoYes

The Membership tier available for $250 includes many of the benefits of the tiers above. Banner advertising is not included in the membership tier.

You can also purchase any of the above items separately without becoming an actual sponsor.

A "Diamond Tier" is also available for companies who wish to create special, custom and large "out of the box" campaigns that make a huge impact. Contact Dave Whitinger for details on our Diamond tier.

Non-profit organizations may be eligible to sponsor Garden.org for free through our Non-Profit Tier, which offers most of these same benefits at no cost. Contact us for details.

Details about each item:
* Run of site banner ads:

The major benefit of sponsoring Garden.org is our ad units. Your ads are displayed on most pages of Garden.org. If needed, we are happy to work with you to create ad units for your company. Ad unit sizes (subject to change!) are:

  • 300x600 (right side of pages for desktops)
  • 160x600 (right side of pages for tablets)
  • 728x90 (footer of pages)
  • 300x250 (in Plant Database pages)
  • 320x100 (mobile-only, at the top of the pages)

Guaranteed minimum amounts of ads shown for each tier are:

  • Platinum: 2,000,000 impressions per year (value of $10K)
  • Gold: 1,000,000 impressions per year (value of $5K)
  • Silver: 500,000 impressions per year (value of $2.5K)

Sponsors and advertisers may purchase as many additional impressions as they wish for $5 per thousand, subject to availability.

The tier selected will determine the percentage of impressions that are allocated to your company.

Ad in the weekly newsletter (1x per month):

Once per month for 12 months, you will receive a mention and a link to your website in our weekly newsletter which is sent out to approximately 202,000 members each week. $100 per ad

Recognition in the podcast:

We will dedicate at least one of our podcasts as “Sponsored by” your company by giving a brief radio-type commercial including your company name, website address, and other marketing information provided by you. Our popular podcast is heard by several thousand listeners each week. $300 per episode.

Interview in podcast:

Sponsors have the option of an interview (15-30 minutes) on our weekly podcast hosted by Dave and Trish Whitinger. $1,000 per episode

Sponsor a Not-A-Raffle-Raffle:

One of our most highly anticipated monthly features at Garden.org, our Not-A-Raffle-Raffles, puts your company and/or products in front of our most dedicated members. Our members have shown tremendous loyalty to the companies who have participated in their favorite event. Prizes are provided at the sponsor’s discretion and expense, and typically range in value from $25 - $100. Gift certificates to your store is the most popular option.

Sponsor year-end photo contest:

Our gardeners look forward to showing off their best photos all year long. During our yearly photo contest, sponsors provide prizes to to the top 3 "Best of Show" winners. The photo contest get a tremendous amount of attention, and sponsorships of this contest are only available to our highest tier sponsors. Not available for additional purchase. Only available to Platinum tier sponsors.

Access to publish press releases on Garden.org:

Sponsors have the ability to submit press releases to the National Gardening Association homepage where it will be featured for at least 24 hours and also be included in the weekly e-newsletter.

Participation in “Where to Buy” (limits based on level):

By popular demand, we are now offering NGA sponsors the ability to add their inventory to our database via the “Where to Buy” feature. Your company name will be prominently displayed and linked in our database next to each plant. Simply send us a spreadsheet of your products and our staff will work to get your inventory loaded. Cost: included in all tiers.

Added to our “sponsors” page:

The logos of each of our sponsors will appear on our “Sponsors” page, linked to their websites. Companies will appear in alphabetical order on the page, and will remain on that page for as long as they remain a sponsor of the NGA. $100/year

One yearly exclusive emailing to NGA members:

One time per year, our Platinum sponsors may send a promotional e-mailing through the National Gardening Association. The sponsor will provide all of the content and graphics as well as the target date of the mailing. The NGA will email the mailing out to its 202,000+ members. Based on industry standards of email list rental, this benefit is valued at $30,000 and is a huge benefit to our platinum tier sponsors.

Posting on Facebook: $50 per share

All levels of sponsorships will have their company’s page “liked” by the NGA Facebook page. We will also post a special post thanking your company for joining as a sponsor.

Silver, gold and platinum sponsors will have the ability to send NGA content that they would like us to share on the NGA Facebook page. Silver: once per month. Gold: twice per month. Platinum: 4 times per month.

Pinterest Promotion: (main board static and group boards): $25 per repin

Member Level - Your company will be featured on our pinboard “Companies we Love” for as long as you remain a sponsor.
Silver Level - Membership benefit, plus we will repin your company one time to all of the community boards that we are a part of at a date of your choosing. Links will be sent for confirmation.
Gold Level - Membership benefit, plus we will repin your company 6 times to all of the community boards that we are a part of at a date of your choosing. Links will be sent for confirmation.
Platinum Level - Membership benefit, plus we will repin your company 12 times to all of the community boards that we are a part of at a date of your choosing. Links will be sent for confirmation.

Google Analytics, 2015 vs 2016
Demographics
For further information, or to join as a sponsor, contact Dave Whitinger at dave@garden.org.
To view full pricing information on this page, please enter your Advertiser Pass Code below. If you don't have one, please contact us using the information directly above this note.

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P.S. Are you advertising on Facebook? Watch this 8 minute video that explains why you might be wasting your money and harming your Facebook page at the same time. Keep in mind that at Garden.org, our members and visitors are real people engaging in actual gardening and spending money on real gardening products.

Today's site banner is by ge1836 and is called "Oriental Poppy Harlem"