Jacksonville, Texas, April 10, 2019 -- National Gardening Association (NGA) announced today that they have completed their acquisition of GardenResearch.com. Immediately following the acquisition, GardenResearch.com was merged into National Gardening Association's operations.
Since the early 1970s, NGA has provided market research to the gardening industry, led by Bruce Butterfield who passed away in 2016. That same year, this portion of NGA's mission was split off into its own entity at GardenResearch.com and has continued on its own since that time, led by Paul Cohen. Today's re-acquisition of this group by NGA brings the research work back to its original home.
"In welcoming GardenResearch.com back into NGA's fold, we are reinforcing NGA's commitment to providing the best education, research and promotion of gardening." said Dave Whitinger, NGA's Executive Director. "Market research has always been a core component of NGA's mission, and it has been our desire to once again provide this crucial service to the industry. To say we're happy to have the family back together would be a huge understatement."
Following the acquisition, it's business as usual for GardenResearch.com. The 2019 National Gardening Survey is almost finished and will be released this month. Paul Cohen is staying on as Director of Research, and Ian Baldwin will continue to provide his insightful commentaries on the surveys. The survey also gets a big upgrade this year with the addition of beautifully laid out infographics, charts and more.
Director of Research Paul Cohen remarked, "I am excited about the opportunity to once again be able to access the National Gardening Association's large membership list of gardening enthusiasts to conduct custom research on behalf of companies. NGA's weekly email newsletter of 150,000+ subscribers will be a great resource for us to regularly inform gardeners about what we're doing and to request input from them directly on behalf of the lawn and gardening companies in the industry."
About National Gardening Association
Since the early 1970s, National Gardening Association (NGA) has existed to promote gardening by directly educating home gardeners, helping them grow in health, knowledge, environmental awareness, and enthusiasm for growing plants. NGA reaches gardeners through the web, books and magazines, helping make home and community gardens greener and more productive. From vegetables, herbs, fruits, trees, lawns, flowers and houseplants, NGA provides people with the information they need to get started in the world of gardening and to grow and maintain thriving, sustainable and environmentally responsible food gardens and landscapes. NGA co-founded the National Pollinator Garden Network to educate home gardeners of the things they can do to benefit pollinators through their gardening activities. Through the website www.garden.org NGA maintains one of the largest and most complete databases of plants with over half a million photos, as well as a vast collection of educational publications for home gardeners.
Since 1973, GardenResearch.com (www.gardenresearch.com) has been the nation's most widely recognized and cited authority on the U.S. consumer lawn and garden market. Working with marketing research technology leader Dynata for data collection and the University of New Hampshire Survey Center for analysis, we provide both standardized and custom in-depth market research information and analysis for the lawn, garden and nursery industries. Our market research reports and research services have helped companies identify and define marketing opportunities. Our reports and services also help companies improve their advertising, sales presentations, brand awareness, positioning, product development, strategic planning, customer satisfaction, investor relations, mail order catalogs, websites, and more. GardenResearch.com services include research design, survey development, data collection, results tabulation, analysis, and presentation of findings. We regularly conduct both quantitative and qualitative research studies including National Gardening Survey research and proprietary market research.
For more information on National Gardening Association's lawn and garden market research services, please contact [email protected]