Contact: Bruce Butterfield
(800) 538-7476, ext 113
NGA Announces Lawn & Garden Market Statistics for 2003
South Burlington, VT (March 2004) - The much-anticipated results of the National Gardening Association's comprehensive study of consumer gardening practices, trends, and product sales for 2003 are now available.
The National Gardening Association is a well-known and widely recognized authority on the consumer lawn and garden market in the U.S. Since 1973, NGA has worked with the Gallup Organization (and now with Harris Interactive, Inc.) to provide market research information for the lawn, garden, and nursery industries.
Household Participation in Lawn and Garden Activities: Eight out of ten U.S. households (78%) or 84 million households participated in one or more types of do-it-yourself indoor and outdoor lawn and garden activities in 2003. That is about the same number seen in 2002 and one of the highest levels of participation seen in the past 5 years.
Annual Spending on Lawn and Garden Activities: Consumers spent an average of $457 per household on their lawns and gardens in 2003. Over the past 5 years, average annual spending has averaged $465.
Total Lawn and Garden Retail Sales: Consumers spent a total of $38.4 billion on their lawns and gardens in 2003. That was about the same level of spending seen the last three years. Over the past 5 years, total lawn and garden sales have increased at a compound annual growth rate of 5%. From 1998-2003 lawn and garden sales increased from $30.2 billion in 1998 to $38.4 billion in 2003.
Lawn and Garden Consumer Demographics: The most important consumers of lawn and garden products last year were men, people 45 and older, college graduates, households with no children at home, households in the Northeast, South and West, married households, 2-person households, and households with annual incomes over $75,000.