Rose Getch, Communications Director
National Gardening Association
(800) 538-7476, ext. 129
NATIONAL GARDEN MONTH 2005 CALL TO ACTION: GIVE A GARDEN
South Burlington (November 22, 2004) - In 2005, National Garden Month will become National Gardening Association's principle messaging vehicle for the launch of a sweeping garden-based educational initiative designed to invigorate and enliven garden-based learning and to highlight the power of gardening to transform lives. This program, Give a Garden, represents this rally cry.
This year, National Garden Month will become a type of organizing 'United Nations' for greening organizations across the Country. Plant-based non-profits will be messaging their premier programs through National Garden Month beginning with the Kick-Off Press conference in Washington, DC, at the U.S. Botanic Garden in March 2005. Never before have so many like-minded gardening organizations come together under one roof - and all to demonstrate the value and importance of plants to our quality of life.
This year's National Garden Month theme is Give a Garden, which advocates sharing the benefits of gardening with others. There are five areas of emphasis loosely structured within this theme to allow for the possibility of multiple program strands within it. The breath and depth of these five areas provide participating organizations easy alignment of their causes under the Give a Garden National Garden Month Banner. The five core message areas are:
1. Plant-Based Education: Give a Garden-Cultivate Education: This category addresses all K-12 educational opportunities using plants as a vehicle for learning.
2. Community Development: Give a Garden-Grow a Community: Initiatives in this category are designed to foster gardening programs that are community driven.
3. Health and Wellness: Give a Garden-For Healthy Living: This category encourages programs that use plants as a means to address matters of health, wellness, and nutrition.
4. Environmental Stewardship: Give a Garden-Build A Better Tomorrow: This core area addresses key environmental issues on responsible lawn and garden care.
5. Home Gardening: Give a Garden-Add Beauty To Life: This area of the Association focuses messaging efforts to the home garden consumer.
National Garden Month® is a registered trademark of the National Gardening Association.