National Gardening Survey Proprietary Market Research

By National Gardening Association Editors

The National Gardening Survey provides a unique opportunity for companies to conduct nationwide custom market research on an exclusive and confidential basis. Each year the National Gardening Survey tracks the U.S. consumer lawn and garden market. In addition to the information we collect and publish in our annual National Gardening Survey Report, we also provide companies with the opportunity to add proprietary market research questions to our established study to help with the development of their business. Following are some of the reasons why many successful companies in the lawn and garden industry have used the National Gardening Survey to obtain market research that is more credible, reliable, and cost effective than research from other sources.

Credibility. For more than 30 years the National Gardening Survey has been the primary source of information about U.S. lawn and garden consumers. It is well-known, highly regarded, and the most frequently quoted source of information about the consumer lawn and garden market.

Reliability. The quantitative research methods used by the Harris Interactive provide results that are nationally representative, projectable, and trend consistently from year to year. Harris' work is highly respected and they have earned an excellent reputation for integrity because the public opinion and market research studies they conduct are accurate. Research design, questionnaire development, sampling, data collection, weighting, data processing, and presentation of results are all done following proven market research methodologies, state-of-the-art techniques, and the highest level of professional standards.

Cost Effectiveness. The National Gardening Survey already asks a number of questions about consumer demographics, region/section of the country, size of community, and detailed information about household lawn and garden participation, spending, purchases of 120 types of lawn and garden products, and retail outlets where products were purchased during the past year. Because proprietary market research questions become an integral part of our established survey, and companies are charged only for their exclusive questions, you benefit by not having to pay for information we are already collecting. The amount of detail this provides is invaluable when it comes time to analyze the results, look for correlations, and draw meaningful conclusions.

We have researched a wide variety of topics for many companies in the National Gardening Survey. Companies use this information to improve product positioning, targeting of the best customers, advertising, sales presentations, packaging, marketing communications, public relations, and strategic planning.

Many companies in the consumer lawn and garden business don't have their own in-house market research staff or may have limited experience with market research. Bruce Butterfield, NGA's research director, will work directly with you to make sure the research is focused to meet your specific needs and objectives. Bruce has conducted the National Gardening Survey for more than 25 years, and he will manage every detail of your research project from start to finish.

The cost for proprietary research in the National Gardening Survey is reasonable, our work is confidential, and we pride ourselves in delivering results on-time and on-budget. We would be happy to talk more with you about market research we might conduct for your company and to answer any questions you may have. Please contact Bruce Butterfield at 800-538-7476, ext. 113 or e-mail [email protected].

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