2004 Environmental Lawn & Garden Survey

By National Gardening Association Editors, April 15, 2005

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The National Gardening Association is pleased to announce publication of the 2004 Environmental Lawn & Garden Survey, a consumer research report that looks at how environmentally responsible consumers are in caring for their lawns and gardens. This groundbreaking research takes an in-depth look at all of the most important factors relating to the lawn and garden practices consumers currently use and their interest in and demand for all-natural, organic lawn and garden products in the future. This research was conducted in July 2004 by the National Gardening Association with exclusive sponsorship provided by Organic Gardening magazine.

Here are 10 important topics addressed in the new 2004 Environmental Lawn & Garden Survey:

  • The Environmental Scorecard: How environmentally responsible are the lawn and garden practices currently used by U.S. consumers? We rate how well consumers are doing based on their participation in a dozen recommended environmentally friendly lawn and garden practices.
  • How many all-natural, organic lawn and garden consumers are there in the U.S. today compared to those that use chemical fertilizers, insect controls, and weed controls?
  • How big is the all-natural organic lawn and garden fertilizer, insect, and weed control market compared to the chemical fertilizer, insect, and weed control market?
  • What are the main reasons why people use all-natural, organic lawn and garden methods?
  • What are the main reasons why people don't currently use all-natural, organic lawn and garden methods?
  • What does all-natural, organic lawn and garden care really mean? Authored by Scott Meyer, Editor of Organic Gardening magazine.
  • Who is the all-natural, organic lawn and garden consumer?
  • What lawn and garden activities are most popular with all-natural, organic gardeners?
  • What sources of information do gardeners use to learn how to care for their lawn and garden?
  • How many households are likely to start using all-natural, organic gardening methods in the future?

A representative sample of more than 2,000 households were surveyed by Harris Interactive to obtain the data included in this unique report. All of the facts and figures have been compiled, cross-tabulated, analyzed, and presented in this factual, in-depth report. The report includes complete tables for each survey question, broken down by region of the country, gender, age, marital status, education, household size, presence of children in the household, employment status of all respondents, and type of gardener. The report is published electronically as an Acrobat pdf on compact disc.

Click here to order your copy of the Environmental Lawn & Garden Survey.

If you have any questions about the 2004 Environmental Lawn & Garden Survey, please contact NGA's research director, Bruce Butterfield, at 800-538-7476, ext. 113 or e-mail: bruceb@gardenresearch.com.

 

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