National Gardening Survey

By National Gardening Association Editors

The 2015 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.

  • Lawn Care
  • Ornamentals
  • Flower Gardening
  • Fruits/Berries
  • Houseplants
  • Container Gardening
  • Vegetable Gardening
  • Raising Transplants
  • Landscaping
  • Herb Gardening
  • Insect Control
  • Tree/Shrub Care
  • Water Gardening

All major lawn and garden companies in America use the National Gardening Survey to increase revenues, reduce costs and improve effectiveness. The systematic analysis and market intelligence contained in the report are keys to better planning, budgeting and goal setting. Ready access to the primary research found only in the Survey will help you analyze the market, project market potential and sales performance, improve advertising, select your media, find new market niches, anticipate market changes and make profitable investments.

The report anticipates your questions and provides answers not available from any other source. A representative sample of more than 2,000 U.S. households is surveyed by Harris Interactive to obtain the data included in this unique report. All the facts and figures have been compiled, cross-tabulated, analyzed and presented in this 285-page report. Here are just some of the issues addressed in this timely report:

  • Who are the consumers for your products in terms of age, education, occupation, income and other demographics?
  • Where are the best markets for your products by region and size of community?
  • What should you know about the impact of the current recession on lawn and garden sales?
  • Have your sales been keeping up with the growth segments of gardening?

If you've relied on previous editions of the National Gardening Survey, you know it's critical to your business to keep abreast of this year's important findings -- if you're new to the survey, you can't afford to be without it. Highlights from the Survey have appeared in numerous lawn and garden trade publications, The Wall Street Journal, The New York Times, USA Today and other consumer media. You may have seen or read some of these articles, but they only include the most basic survey information.

You can put the in-depth analysis and detailed data of the complete survey to work for you tomorrow. You'll find the National Gardening Survey an invaluable marketing tool whether your company markets its products to wholesalers, retailers, by Mail-order/Internet or directly to consumers.

5-year Trends on Lawn and Garden Product Purchases

The National Gardening Survey includes 5-year trend information and current data on purchases of more than 120 specific types of lawn and garden products in each of the following categories:

  • Nursery Products
  • Garden Tools
  • Houseplants
  • Soil Amendments
  • Fertilizers
  • Floral Products
  • Food Preservation
  • Seeds/Bulbs
  • Wild Bird/Pet Products
  • Garden Information
  • Watering Equipment
  • Outdoor Living
  • Lawn Care Service
  • Power Equipment
  • Insect Controls
  • Plant Containers

The report includes complete tables on who purchased each product in terms of: sex, age, education, race, income, region of the country, employment status, and size of household.

Lawn and Garden Retailing

The report also tracks where consumers purchased lawn and garden products in the past year compared to previous years by type of retail outlet and market share.

  • Garden Center/Retail Nursery
  • Hardware Store
  • Mass Merchandiser/Discount Store
  • Feed/Seed Store
  • Supermarket/Drug Store
  • Home Center
  • Mail-Order/Internet

If you have any questions about the National Gardening Survey, or to order your copy, please contact our Research Director, Bruce Butterfield at 1-888-538-7476, ext. 113 or e-mail: [email protected]. To order your copy online, click here.

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