New and Unread Tree-Mails
| Gender % | % | Lawn & Garden Participation | % |
| Male | 29 | Flower Gardening | 97 |
| Female | 71 | Lawn Care | 80 |
| Vegetable Gardening | 79 | ||
| Age | Indoor Houseplants | 76 | |
| 18-34 | 27 | Landscaping | 68 |
| 35-54 | 55 | Container Gardening | 67 |
| 55+ | 16 | Herb Gardening | 59 |
| Mean | 42.3 | Fruit Gardening | 35 |
| Water Gardening | 24 | ||
| Marital Status | |||
| Single | 11 | Internet Access Frequency | |
| Married | 81 | At least daily | 77 |
| Divorced | 7 | At least once/week | 94 |
| Widowed | 2 | At least once/month | 97 |
| Children in household | 43 | ||
| Content Visited | |||
| Income | Weather | 69 | |
| Under $40,000 | 23 | News | 55 |
| $40 - $74,000 | 35 | Travel | 48 |
| $75,000+ | 29 | Health | 47 |
| Gardening | 45 | ||
| Region | Music | 37 | |
| Northeast | 27 | ||
| Southwest | 21 | Products Purchased Online | |
| Midwest | 27 | Total who purchase | 87 |
| West | 25 | Books | 43 |
| Gardening | 37 | ||
| Clothing | 36 | ||
| Flowers | 29 | ||
| Software | 26 | ||
| Music | 24 | ||
| Travel Arrangements | 23 | ||
| Consumer Electronics | 16 |
To reserve our limited premium online advertising inventory or request additional visitor information, please contact: Mary Jo Reale or Larry Sommers, or call 802-863-5251.
Source: Cyber Dialogue Visitor Profile Study -- Garden.org Visitor Survey
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