Web Site Visitor and Regional Reports Gardening E-newsletter Subscriber Demographics

By National Gardening Association Editors, June 23, 2008

Gender % % Lawn & Garden Participation %
Male 29 Flower Gardening 97
Female 71 Lawn Care 80
Vegetable Gardening 79
Age Indoor Houseplants 76
18-34 27 Landscaping 68
35-54 55 Container Gardening 67
55+ 16 Herb Gardening 59
Mean 42.3 Fruit Gardening 35
Water Gardening 24
Marital Status
Single 11 Internet Access Frequency
Married 81 At least daily 77
Divorced 7 At least once/week 94
Widowed 2 At least once/month 97
Children in household 43
Content Visited
Income Weather 69
Under $40,000 23 News 55
$40 - $74,000 35 Travel 48
$75,000+ 29 Health 47
Gardening 45
Region Music 37
Northeast 27
Southwest 21 Products Purchased Online
Midwest 27 Total who purchase 87
West 25 Books 43
Gardening 37
Clothing 36
Flowers 29
Software 26
Music 24
Travel Arrangements 23
Consumer Electronics 16

To reserve our limited premium online advertising inventory or request additional visitor information, please contact: Mary Jo Reale or Larry Sommers, or call 802-863-5251.

Source: Cyber Dialogue Visitor Profile Study -- Garden.org Visitor Survey

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