Contact: Rose Getch
National Gardening Association
(802) 863-5251 x129
The Scotts Miracle-Gro Company
South Burlington, VT (April 25, 2006) - The National Gardening Association (NGA) is pleased to announce that The Scotts Miracle-Gro Company is sponsoring the NYC GROWS Garden Festival in Union Square Park, New York City, on April 29. The Garden Festival is the culmination of NGA's National Garden Month? celebration and will run from 9 a.m. to 3 p.m. Ten days of "green" NYC GROWS citywide events will precede the festival, including an art gallery opening at the Horticultural Society of New York on Wednesday, April 26, and on Thursday, April 27, a discussion on why "Every Child Needs A Garden" at Washington Irving High School.
"The NYC GROWS Garden festival will focus on different gardening themes such as environmental stewardship, health and wellness, community development, home gardening (with a focus on container and rooftop gardening), and plant-based education," explains Mike Metallo, President, NGA. "We are pleased to share the stage with The Scotts Miracle-Gro Company -- a company that encourages gardeners to become educated and informed about the best products to use for their families, the environment, and the earth."
The NYC GROWS Garden Festival will feature how-to workshops, interactive activities, children's art and garden programming, cooking demonstrations, garden authors and much more. Representatives from ScottsMiracle-Gro will be on hand at the festival to answer lawn and garden questions, as well as distribute product samples.
"As one of the founding sponsors of National Garden Month, ScottsMiracle-Gro is committed to sharing the benefits of creating healthy and beautiful gardens with consumers through our partnership with the National Gardening Association," said Rich Sorota, senior vice president and general manager, The Scotts Company. "Our participation in the NYC GROWS Garden Festival, in addition to our involvement with the NGA's kidsgardening.com Web site, helps educate the public on the many physical and emotional benefits derived from gardening."
In addition to supporting the NYC GROWS Garden Festival, The Scotts Miracle-Gro Company is a sponsor of NGA's GROW campaign. GROW is a year-round promotional campaign that engages the public in all aspects of gardening. The focal point of the campaign is National Garden Month - a nationwide celebration of all things gardening. April is National Garden Month? 2006 and this year's theme, This Is My Garden, will increase awareness and participation in gardening by providing opportunities for people to begin gardens, and by encouraging existing gardeners to become more involved in their communities. For more information visit nationalgardenmonth.org. To learn more about gardening with children, visit kidsgardening.com.
With more than $2.3 billion in worldwide sales and more than 6,000 associates, THE SCOTTS MIRACLE-GRO COMPANY, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts?, Miracle-Gro? and Ortho? brands are market-leading in their categories, as is the consumer Roundup? brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. The Company also owns Smith & Hawken, a leading brand of garden-inspired products that includes pottery, watering equipment, gardening tools, outdoor furniture and live goods. Additionally, the Company owns Scotts LawnService, a provider of residential lawn care, and Morning Song?, a leading brand in the wild bird food category. In Europe, Scotts' brands include Weedol?, Pathclear?, Evergreen?, Levington?, Miracle-Gro?, KB?, Fertiligene? and Substral?. For additional information, visit us at www.scotts.com.
About National Gardening Association
The National Gardening Association (NGA) is a national nonprofit leader in plant-based education. Our mission is to promote gardening as a means to renew and sustain the essential connection between people, plants, and the environment. To fulfill this mission we offer publications and programs focused on five core areas: youth education, health and wellness, environmental stewardship, community development, and home gardening. For more information, visit nationalgardenmonth.org/. To learn more about National Garden Month, visit nationalgardenmonth.org. If you will be visiting NYC on April 29th, and want to learn more about the festival visit www.nycgrows.org.