Is the gardening market recession-proof? NGA's new Hard Times L&G Survey provides factual data not available from any other source.
In previous recessions the overall garden market held strong, but not in the current recession. Most people cut about $80 from the average spent on their lawns and gardens last year. The average spent in 2009 was $363 compared to $444 in 2008. Total retail sales were down 16% from $36.1 billion in 2008 to $30.1 billion in 2009. Many garden retailers saw strong sales of consumables, but not big-ticket items. Want to know more?
This original, 100-page report includes a wealth of additional information to help leaders in the lawn and garden market make strategic marketing decisions. A representative sample of more than 2,500 households was surveyed by Harris Interactive to obtain the data. The report includes written commentary and complete tables for each survey question broken down by region of the country, gender, age, marital status, education, household income, household size, presence of children, and employment status.
The report is available in PDF format and will begin shipping in June. NGA offers a discount to nonprofit organizations. Please contact NGA's Research Director, Bruce Butterfield, at 800-538-7476, ext. 113 or e-mail: [email protected].
To order a copy online, click here.