The National Gardening Association is pleased to announce publication of a new edition of the Environmental Lawn & Garden Survey, a consumer research report that looks at how environmentally responsible consumers are in caring for their lawns and gardens. This timely research takes an in-depth look at the most important factors relating to current lawn and garden practices and consumers' interest in and demand for all-natural, organic lawn and garden products in the future.
Ten important topics addressed in this updated 2011 research report include:
- The Environmental Scorecard: An evaluation of how environmentally responsible current household practices are for tending lawns and landscapes. We rate how well consumers are doing based on their participation in a dozen recommended lawn and garden practices.
- The number of all-natural, organic lawn and garden consumers in the U.S. today compared to those who use conventional fertilizers, insect controls, and weed controls.
- Households that buy all-natural organic lawn and garden fertilizer, insect controls, and weed controls compared those that buy conventional fertilizer, insect controls, and weed controls?
- Why people use all-natural, organic lawn and garden methods.
- Why people don’t currently use all-natural, organic lawn and garden methods.
- The importance of maintaining lawns and landscapes in an environmentally friendly way.
- Characteristics of the all-natural, organic lawn and garden consumer.
- How knowledgeable consumers are about environmentally friendly lawn and landscape practices.
- Households that currently hire conventional lawn and landscape services compared to those that hire all-natural services, and how many households would like to hire all-natural services in the future.
- Households that are likely to start using all-natural, organic gardening methods in the future.
A representative sample of more than 2,000 households were surveyed by Harris Interactive to obtain the data included in this unique report. All of the facts and figures have been compiled, cross-tabulated, analyzed, and presented in this factual, in-depth report. The report includes complete tables for each survey question, broken down by region of the country, gender, age, marital status, education, household size, presence of children in the household, and employment status of all respondents. The report is published electronically as an Acrobat pdf on compact disc.
Order your copy of the Environmental Lawn & Garden Survey »
If you have any questions about the 2011 Environmental Lawn & Garden Survey, please contact NGA's research director, Bruce Butterfield, at 800-538-7476, ext. 113 or e-mail: [email protected].