SOUTH BURLINGTON, Vermont, February 17, 2011 - Jamba Juice (NASDAQ: JMBA), a widely recognized healthy, active lifestyle brand, and the National Gardening Association (NGA)announced today the winners of theirWinter 2011 Jamba Juice "It's All About the Fruit" tree grant awards.
Over 270 applications were received from school programs across the United States each demonstrating a passion for fruit trees and a commitment to teaching children about the importance of health, wellness, and physical activity. Twenty schools were awarded the $500 fruit tree grants based on the creativity of their programs, the innovativeness of their approach, and the long-term sustainability of their plans to promote nutrition education and engagement of fruit tree activities among the students in their schools.
"We are delighted to support Jamba Juice in an effort to expose more young people to the benefits of eating healthy fruits and vegetables," said Mike Metallo, president and CEO, National Gardening Association. "This program exemplifies our mission to connect young people to the food they eat through gardening."
The Jamba Juice sponsored "It's All About the Fruit" tree grant award program was designed to provide grants to local schools to plant fruit trees as a fun, innovative way to promote nutrition education for young students. The program, administered by the National Gardening Association, addresses the need for students to learn about healthy lifestyle choices through fruit tree production and garden experiences. Through hand-on experiences with fruit production and maintenance of fruit trees over time, children gain valuable first-hand knowledge of growing their own food.
"Jamba Juice has been working in our local communities and schools to help, and inspire healthy living for over 20 years," commented Susan Shields, senior vice president and CMO, Jamba Juice Company. "We are thrilled to partner with the National Gardening Association in support of a program that helps teachour youthabout living a healthy lifestyle through better nutritional education and understanding the importance of fresh foods in their diets."
Jamba Juice and the National Gardening Association will be sponsoring another $500 "It's All About the Fruit" Tree Grant awardprogram this spring with winners to be announced in June 2011. Applicants, who were not awarded in the winter 2011grant program, are eligible to apply again. All applicants can find the spring 2011 application form online at http://www.kidsgardening.org. All submissions must be postmarked by April 11,2011 to be considered.
The winning school programs will receive fruit trees valued at $500 and an "It's All About the Fruit" Youth Garden Guide.The Youth Garden Guide includes information helpful in the development of gardening programs and the engagement of children in the gardening experience.
The grants are part of a larger initiative by Jamba Juice to support healthy communities through innovative fundraising programs. This includes Jamba's "Sip to Support AGardenTM" program where school and garden organizations can sign up and earn year-round funding for their gardens. Participation is simple: Interested organizations can sign up on-line at www.jambajuice.com for swipe cards for their supporters; Each time a supporter uses the swipe card for purchases at participating Jamba Juice locations, Jamba will donate 12% of the purchase -- 10% will be donated directly back to the garden organization and 2% will be donated to support the fruit tree grants administered by the NGA.
To learn more about the Jamba Juice-National Gardening Association relationship, and how to sign-up and participate in the programs being offered visit www.jambajuice.com/gardens, www.kidsgardening.org or www.garden.org.
About the National Gardening Association Founded in 1973, National Gardening Association (NGA) is a national nonprofit leader in plant-based education, respected for its award-winning, information-rich Web sites and newsletters; grants, curricula, and resources for youth gardens; and research for the lawn and garden industry. NGA's mission is to promote home, school, and community gardening as a means to renew and sustain the essential connection between people, plants, and the environment. To learn more about gardening with children, please visit www.kidsgardening.org.
About Jamba, Inc. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads, premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).
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