Slow Flowers Society sponsors Cut Flower Questions on the 2021 National Gardening Survey

Posted by @dave on
We are so excited to announce two new benchmarks on U.S. consumer attitudes toward buying American-grown and locally-grown cut flowers! Sponsored in part by the Slow Flowers Society, the 2021 National Gardening Survey asked two new and important questions: 1. When purchasing cut flowers, how important is it that the flowers are American-grown? 2. When purchasing cut flowers, how important is it that the flowers are locally-grown?

Four in ten U.S. adults (41%, 104.6 million) report spending some amount of money on cut flowers in 2020, with an average household expenditure of $62.63, or an estimated $6.55 billion spent by U.S. households last year. 57 percent of survey respondents say when buying cut flowers that it is very or somewhat important to them that the flowers are grown in the U.S. and 58 percent say it is very or somewhat important that the flowers they purchase are locally-grown.

The full story has been published by The Slow Flowers Society and as an added bonus, they interviewed NGA's Dave Whitinger and Paul Cohen in episode 502 of the Slow Flowers Podcast.

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