Coneflower (Echinacea purpurea PowWow® Wild Berry) in the Coneflowers Database

Trade name information:
Series: PowWow®
Trade Name: Wild Berry
Cultivar name: 'Pas702917'
Common names:
Give a thumbs up Coneflower
Give a thumbs up Purple Coneflower

General Plant Information (Edit)
Plant Habit: Herb/Forb
Life cycle: Perennial
Sun Requirements: Full Sun to Partial Shade
Water Preferences: Mesic
Dry Mesic
Minimum cold hardiness: Zone 3 -40 °C (-40 °F) to -37.2 °C (-35)
Plant Height: 16-20 inches
Plant Spread: 12-16 inches
Flowers: Showy
Flower Color: Purple
Flower Time: Spring
Late spring or early summer
Late summer or early fall
Uses: Cut Flower
Wildlife Attractant: Bees
Resistances: Deer Resistant
Drought tolerant
Propagation: Seeds: Start indoors
Can handle transplanting
Propagation: Other methods: Division
Pollinators: Various insects
Containers: Suitable in 3 gallon or larger
Needs excellent drainage in pots
Awards and Recognitions: AAS (All-America Selection®): 2010 AAS Flower Award Winner


This plant is tagged in:
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Posted by NJBob (Vernon N.J. - Zone 6a) on Sep 20, 2011 6:50 PM

Winner of 2010 AAS flower award. Comes back true from seed.

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Posted by Newyorkrita (North Shore, Long Island, NY ) on Sep 30, 2011 3:40 PM

This was the first year I could find plants of Pow Wow Wild Berry at the local nurseries, and I promptly bought and planted them. They came into bloom shortly after planting and just kept on, and on, and on blooming: blooming all summer long into September. I didn't have to do anything to them to keep them in bloom. No deadheading, nothing. Now all I have left are the dead flower seedheads on the plant and I will see whether it self seeds some new plants for me.

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Posted by virginiarose (Virginia) on Nov 18, 2011 10:35 AM

These are so easy to grow and so beautiful !! Flowers do not fade like some and save the seeds they will come true!!

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Posted by Claudia (Greencastle IN - Zone 5b) on Jan 18, 2012 7:49 PM

I bought 2 of these last spring and they grew so fast I had to move one to give them more space. They bloomed all summer and into October for me. Outstanding summer bloomer!

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Posted by SongofJoy (Clarksville, TN - Zone 6b) on Feb 9, 2012 7:42 AM

This new purple coneflower, an All-America Selections winner, differs from all the others in flower color, branching, and plant size. It packs major flower color on a compact plant for a long time. Deep rose flowers that are 3-4" wide hold their intense color longer than other coneflowers and are on branched stems that only grow to 2' or so. The plant reblooms continuously all summer without needing deadheading.

As with all the other coneflowers, give it full sun and average to dry conditions. It is easy and very rewarding.

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Posted by eclayne (Pioneer Valley south, MA, USA - Zone 6a) on Apr 22, 2014 4:35 PM

A no fuss echi with a long bloom period. Beautiful flowers are bee magnets and it's easy to divide. In well draining soil they can take lots of water, I have one with Japanese Iris, or no supplemental water.

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Posted by tabbycat (Youngsville, LA - Zone 9b) on Jun 12, 2018 9:56 PM

I started mine from seeds Feb. 2017. They grew well and bloomed last summer. I collected the seed heads in Dec. for one of the seed swaps here. Those perennial plants returned early this spring and are blooming their hearts out now in June. They are growing in a hot, dry area on the west side of my house and doing beautifully. I want more colors for next year since they are so durable.

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Posted by sallyg (central Maryland) on May 14, 2020 7:38 PM

I got these in 2018, all three came back 2019, but in 2020, I only have one of the three. They get all morning to midday sun, shade for the rest of the day, the bed may stay just too moist for them. Shorter than standard coneflowers, they were about 18 inches for me. Update: I dug the remaining plant today and it barely had any roots. I really think it they not like the heavy soil, a lot of clay as it was near the deck and a lot of subsoil was dug up and made the bed poor. (Black and blue salvia and Siberian iris seem to like it just fine though, doing great )

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Plant Events from our members
eclayne On July 9, 2014 Bloomed
lovesblooms On January 29, 2015 Seeds sown
winter sown
gardengus On April 21, 2015 Obtained plant
bloominholes2fill On April 10, 2018 Miscellaneous Event
Never came back. Got seeds from the trade last November. Winter sowed them directly in the ground. Hopefully, they'll sprout and grow! Never Winter sowed seed before, whether in jugs or the ground. Winter is overstaying it's welcome, this year. Avg. Spring temps have been 10 to 15 degrees below normal for the last 45 days, and this is the 6th Spring like this, in the last 100 years. The most recent was 1995.
bloominholes2fill On June 4, 2017 Miscellaneous Event
Started to sprout, but I think it was a critter snack!
MunchkinsMom On June 9, 2016 Obtained plant
$4.95 2 1/2" x 3 1/2" pot, about 10" tall
FirmlyPlanted On July 30, 2017 Obtained plant
Home Depot
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