General Plant Information (Edit)
Plant Habit: Shrub
Life cycle: Perennial
Sun Requirements: Full Sun to Partial Shade
Water Preferences: Mesic
Soil pH Preferences: Slightly acid (6.1 – 6.5)
Neutral (6.6 – 7.3)
Minimum cold hardiness: Zone 5a -28.9 °C (-20 °F) to -26.1 °C (-15 °F)
Maximum recommended zone: Zone 8b
Plant Height: 4 to 6 feet
Plant Spread: 4 to 6 feet
Leaves: Good fall color
Other: New leaves emerge bronze-purple in spring, maturing to dark green in summer and turning golden-purple in fall.
Fruit: Showy
Edible to birds
Other: Clusters of 30 to 40 small violet-purple berries.
Fruiting Time: Late summer or early fall
Flowers: Showy
Blooms on new wood
Flower Color: Lavender
Bloom Size: Under 1"
Flower Time: Late spring or early summer
Uses: Windbreak or Hedge
Wildlife Attractant: Birds
Resistances: Deer Resistant
Awards and Recognitions: Other: 2002 Great Plant Picks Award Winner

Common names
  • Beautyberry

  • Posted by Newyorkrita (North Shore, Long Island, NY ) on Oct 3, 2011 5:03 PM concerning plant:
    The fall berries are very tiny but bunched in clusters all along the branches. Very vivid coloring. The plant flowers and sets berries from the oldest part of the branches as it grows out. So during the summer there are times when the back of the branch has berries forming while the tips of the branches are still in flower. I planted my Beautyberry shubs in order to attract backyard songbirds with the berries but the only type of bird I have even seen eat them are the Mockingbirds. I do find the fall berries really pretty.

    Rita on the north shore of Long Island, New York zone 6/7
  • Posted by lauribob (N Central Wash. - the dry side - Zone 5b) on Jun 24, 2017 12:09 PM concerning plant:
    The stems of colorful berries can be cut and used in a fall flower arrangement. This variety is self-fertile and has a true profusion of berries.
  • Posted by virginiarose (Virginia - Zone 8a) on Sep 15, 2013 9:21 AM concerning plant:
    Most beautyberries require a pollinator for fruit, but 'Profusion' is self-pollinating and always has a ton of berries! I have only one shrub, so this plant takes care of its own fertilizing.
Plant Events from our members
aspenhill From October 19, 2013 to April 25, 2018 Obtained plant
Ace HW - qty 1
gochna On February 25, 2021 Transplanted
placed between the south lilacs and the brick pottager
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