PlantsBeautyberries→Beautyberry (Callicarpa bodinieri var. giraldii 'Profusion')

General Plant Information (Edit)
Plant Habit: Shrub
Life cycle: Perennial
Sun Requirements: Full Sun to Partial Shade
Water Preferences: Mesic
Minimum cold hardiness: Zone 5a -28.9 °C (-20 °F) to -26.1 °C (-15 °F)
Maximum recommended zone: Zone 8b
Plant Height: 4 to 6 feet
Plant Spread: 4 to 6 feet
Leaves: Good fall color
Fruit: Showy
Edible to birds
Fruiting Time: Late summer or early fall
Flowers: Showy
Flower Color: Lavender
Flower Time: Summer
Uses: Windbreak or Hedge
Wildlife Attractant: Birds
Awards and Recognitions: Other: 2002 Great Plant Picks Award Winner


Photo gallery:

Posted by Newyorkrita (North Shore, Long Island, NY ) on Oct 3, 2011 5:03 PM

The fall berries are very tiny but bunched in clusters all along the branches. Very vivid coloring. The plant flowers and sets berries from the oldest part of the branches as it grows out. So during the summer there are times when the back of the branch has berries forming while the tips of the branches are still in flower. I planted my Beautyberry shubs in order to attract backyard songbirds with the berries but the only type of bird I have even seen eat them are the Mockingbirds. I do find the fall berries really pretty.

Rita on the north shore of Long Island, New York zone 6/7

[ Reply to this comment | Give a thumbs up ]

Posted by lauribob (N Central Wash. - the dry side - Zone 5b) on Jun 24, 2017 12:09 PM

The stems of colorful berries can be cut and used in a fall flower arrangement. This variety is self-fertile and has a true profusion of berries.

[ Reply to this comment | Give a thumbs up ]

Posted by virginiarose (Virginia - Zone 8a) on Sep 15, 2013 9:21 AM

Most beautyberries require a pollinator for fruit, but 'Profusion' is self-pollinating and always has a ton of berries! I have only one shrub, so this plant takes care of its own fertilizing.

[ Reply to this comment | Give a thumbs up ]

Plant Events from our members
aspenhill From October 19, 2013 to April 25, 2018 Obtained plant
Ace HW - qty 1
» Post your own event for this plant

Discussion Threads about this plant
Thread Title Last Reply Replies
What is this bush with purple berries found in a garden in Switzerland? by lophophora Feb 11, 2019 4:15 PM 4
Rose Alternatives by clintbrown Oct 10, 2013 11:09 AM 29
What's Blooming in November... by Calif_Sue Jan 16, 2015 11:27 AM 145
What's Blooming in October.... by wcgypsy Oct 7, 2015 7:04 PM 87

« Add a new plant to the database

» Search the Beautyberries Database: by characteristics or by cultivar name

« See the general plant entry for Beautyberries (Callicarpa)

« The Beautyberries Database Front Page

« The Plants Database Front Page

Today's site banner is by arctangent and is called "Heliconia 'snake'"

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.