All good, DO NOT USE fertilizer on plants that is a 10-10-10! Garden plants would grow so fast they wouldn't bloom! You need a 3-4-4 or just higher. First number is N Nitrogen, builds tops. Second number is P phosphorous, builds blooms. Third number is K Potassium and it helps increase yields, improve immunity to weather, diseases and nematodes.
editing here after looking closer at pix - too much water and too little water would be whole yellow leaves - chlorosis would be a yellowing of leaf and still have green veins and indicate a need of different nutrients ( iron, molybdenum and many others) and/or a check of your soil ph. Pull the yellow leaves off.
Each vegetable has temperatures that cue it to perform and grow and fruit at that temp. Like my tomatoes won't set fruit or bloom now my temps are mid 90's everyday. Cooler weather crops like brassica ( broccoli, cabbage, kale, cauliflower...) cannot handle heat above 80's so they 'bolt' to set seeds and preserve themselves for the next proper growing time. Not sure temps in Mass right now, but BEFORE you burn your vegs up with too high a Nitrogen check your soil ph for acidity ( veg plants love acid soils) or alkalinity (my tomatoes get a tums[calcium citrate]before I plant them in March).
With full sun, if your plants weren't weathered off- acclimated- to the weather before planting, you can get issues like sunburn, or if you are watering from above, the plants can get sunburned in spots, try to only water before 10am in the morning so the plants have time to dry before full sun. Here in Houston, I am watering at night now so the sun doesn't 'boil' the water on my plant roots and kill them during the day, they wilt so pitifully it seems they are begging for water, chuckl. Since my cukes are in a wicking tub full of water, I know they are not thirsty. What they are doing is protecting from the full sun- the water retreats to the roots and the leaves wilt to avoid burning - if your plants haven't perked back up by morning (when they wilt) then you can water them.