Mike said:I tend to think of it in two ways, depending on how it is included in the overall description. One way is that it can refer to the frequency of bloom, meaning it blooms continuously or repeatedly throughout the season. Another way is that it can refer to a loose bloom form, which I associate with floribunda, shrub roses, and bushy OGRs, which can have a less "structured" form compared to upright hybrid teas that often (though not always) have a single bud per stem (or just a few).