After growing rosemary in a raised planter box for well over 20 years we were absolutely shocked last year to have seedlings pop-up in a number of containers I'd put in the shade of the plants. They're doing great! Both bushes have flowered and set seed every year they've been there, last year was the first time for volunteers to show.
BTW, there's a local seed company that sells rosemary seeds with a "good luck" warning on the back of the package since it seems to have a rather poor germination rate! Did you get any to germinate?